Insights about Insights

Opinion pieces on advertising, branding, strategic management and insights…


More about this blog & its author – Satish Pai:

This blog is a platform to share and discuss insightful learnings and observations from the world of marketing, advertising, brands and market research. (Refer to Disclaimer)

Satish loves facilitating, training and presenting his learnings on his passions : marketing, communications, strategy and research. Clients have used him for both customized projects as well as workshops to seek and design solutions. He also is popular for presenting topics designed to contribute to specific sessions.

Satish brings with him over two decades of rich global multi-category, multi-disciplinary experience across advertising, consulting and market research.  He has worked with IPG (Lowe-Lintas and FCB) and with TNS, Nielsen and DEKA Research. His experience spans the Middle East, South East Asia (Indonesia, Malaysia and Thailand) and India.

Satish has co-authored two ESOMAR papers at the Asia-Pacific conference. The first one on socio-cultural trends titled “The Emergence of ‘Í’ in Indonesia” won the best research paper award at the 2015 conference in Singapore. The second covered using games in research “Taking Games Seriously” and was presented at the Tokyo conference 2016.

His essay won a Judges’ commendation at the ADMAP PRIZE 2017 competition organized by on the topic “How can TV and social media be used together for maximum effectiveness?”

Please get in touch with him using the CONTACT form, DM on Twitter @paisatish, or  through LinkedIn