advertising, Insights / Market Research, MARKETING

When research does the work of advertising planners…

September 30, 2018 — 0 Comments

Insights / Market Research, MARKETING

How MNCs cope with consumer backlash…

September 27, 2018 — 1 Comment

advertising, Leadership & HR, media, News

The firing of senior Ad Execs

July 15, 2018 — 0 Comments

advertising, MARKETING, media

 The new Wave of advertising Higher Order benefits 

July 14, 2018 — 0 Comments

advertising, Insights / Market Research, MARKETING

ADKATHA – the best book on Indian advertising

July 3, 2018 — 0 Comments

advertising, Insights / Market Research, Leadership & HR, MARKETING, media, Uncategorized

WPPStream vs. Admap Prize – what gives?

June 19, 2018 — 0 Comments

advertising

What should be the ideal Campaign Length? (The Nirma vs. Amul Model)

March 6, 2018 — 0 Comments